Success Story
From High CAC to Viral Profits
Success Story
From High CAC to Viral Profits
MateCaps had the product everyone talked about — a patented yerba mate brewing bottle paired with botanical blends for jitter-free energy. But the hype wasn’t translating to growth. CAC was soaring, profit was shrinking, and static ads were getting scrolled past. Beyond loyal early adopters, the brand struggled to break into new audiences. They needed a creative and distribution reset to turn interest into profitable scale.
Client: MateCaps
Category: DTC Beverage (Yerba Mate)
Services Provided:
UGC & Influencer Marketing
Meta Ads Optimization
The Challenge
MateCaps had a standout product — a patented yerba mate brewing bottle paired with bold yerba mate herbal blends. But their CAC was sky-high, profit margins were shrinking, and their Meta ads were underperforming. Static image creatives were being ignored, and awareness beyond early adopters was limited.
The brand needed a breakthrough in both creative strategy and distribution to scale profitably.
Our Approach
1. UGC & Influencer Marketing
Sourced creators living the caffeine alternative + wellness lifestyle.
Built viral-style UGC highlighting sleek design, jitter-free energy, and no-thermos convenience.
Partnered with micro-influencers focused on conversion, not vanity metrics.
Seeded MateCaps with creators + incentivized authentic, review-style content.
2. Meta Ads Optimization
Replaced static ads with native-feeling UGC videos.
Structured campaigns to test hooks, benefit-led openings, and narrative arcs.
Rolled out tiered prospecting + 3% LAL retargeting.
Matched copy + visuals to hammer home MateCaps’ unique point of difference.
Results (in 4 weeks)
77% drop in CAC with no increase in spend.
203% boost in net profit through higher ROAS + conversion lift.
First viral UGC video hit 200K+ organic views.
Surge in branded search, direct traffic, and repeat buyers.
From Static Ads to Stories That Sell
MateCaps didn’t win by outspending — they won by out-storytelling. By shifting to creator-led content that felt native and pairing it with smarter media execution, we transformed CAC into profit, attention into trust, and UGC into MateCaps’ biggest growth lever.
Client: MateCaps
Category: DTC Beverage (Yerba Mate)
Services Provided:
UGC & Influencer Marketing
Meta Ads Optimization
The Challenge
MateCaps had a standout product — a patented yerba mate brewing bottle paired with bold yerba mate herbal blends. But their CAC was sky-high, profit margins were shrinking, and their Meta ads were underperforming. Static image creatives were being ignored, and awareness beyond early adopters was limited.
The brand needed a breakthrough in both creative strategy and distribution to scale profitably.
Our Approach
1. UGC & Influencer Marketing
Sourced creators living the caffeine alternative + wellness lifestyle.
Built viral-style UGC highlighting sleek design, jitter-free energy, and no-thermos convenience.
Partnered with micro-influencers focused on conversion, not vanity metrics.
Seeded MateCaps with creators + incentivized authentic, review-style content.
2. Meta Ads Optimization
Replaced static ads with native-feeling UGC videos.
Structured campaigns to test hooks, benefit-led openings, and narrative arcs.
Rolled out tiered prospecting + 3% LAL retargeting.
Matched copy + visuals to hammer home MateCaps’ unique point of difference.
Results (in 4 weeks)
77% drop in CAC with no increase in spend.
203% boost in net profit through higher ROAS + conversion lift.
First viral UGC video hit 200K+ organic views.
Surge in branded search, direct traffic, and repeat buyers.
From Static Ads to Stories That Sell
MateCaps didn’t win by outspending — they won by out-storytelling. By shifting to creator-led content that felt native and pairing it with smarter media execution, we transformed CAC into profit, attention into trust, and UGC into MateCaps’ biggest growth lever.
MateCaps had the product everyone talked about — a patented yerba mate brewing bottle paired with botanical blends for jitter-free energy. But the hype wasn’t translating to growth. CAC was soaring, profit was shrinking, and static ads were getting scrolled past. Beyond loyal early adopters, the brand struggled to break into new audiences. They needed a creative and distribution reset to turn interest into profitable scale.
Client: MateCaps
Category: DTC Beverage (Yerba Mate)
Services Provided:
UGC & Influencer Marketing
Meta Ads Optimization
The Challenge
MateCaps had a standout product — a patented yerba mate brewing bottle paired with bold yerba mate herbal blends. But their CAC was sky-high, profit margins were shrinking, and their Meta ads were underperforming. Static image creatives were being ignored, and awareness beyond early adopters was limited.
The brand needed a breakthrough in both creative strategy and distribution to scale profitably.
Our Approach
1. UGC & Influencer Marketing
Sourced creators living the caffeine alternative + wellness lifestyle.
Built viral-style UGC highlighting sleek design, jitter-free energy, and no-thermos convenience.
Partnered with micro-influencers focused on conversion, not vanity metrics.
Seeded MateCaps with creators + incentivized authentic, review-style content.
2. Meta Ads Optimization
Replaced static ads with native-feeling UGC videos.
Structured campaigns to test hooks, benefit-led openings, and narrative arcs.
Rolled out tiered prospecting + 3% LAL retargeting.
Matched copy + visuals to hammer home MateCaps’ unique point of difference.
Results (in 4 weeks)
77% drop in CAC with no increase in spend.
203% boost in net profit through higher ROAS + conversion lift.
First viral UGC video hit 200K+ organic views.
Surge in branded search, direct traffic, and repeat buyers.
From Static Ads to Stories That Sell
MateCaps didn’t win by outspending — they won by out-storytelling. By shifting to creator-led content that felt native and pairing it with smarter media execution, we transformed CAC into profit, attention into trust, and UGC into MateCaps’ biggest growth lever.
More Wins. More Proof.
Explore the stories behind our biggest client breakthroughs — real strategies, real numbers, real growth.
More Wins. More Proof.
Explore the stories behind our biggest client breakthroughs — real strategies, real numbers, real growth.
More Wins. More Proof.
Explore the stories behind our biggest client breakthroughs — real strategies, real numbers, real growth.