Client: Window Cleaning Santa Cruz

Category: Local Services / Home Exterior Care
Services Provided:

• Google My Business (GMB) Ads

• Google Performance Max Campaign

• Review Automation System

The Challenge

Despite glowing customer feedback and five-star service delivery, inbound leads had hit a ceiling. Window Cleaning Santa Cruz wasn’t ranking high on Google Maps, and too many satisfied customers weren’t leaving reviews. With stagnant search visibility and plateaued inbound calls, the brand needed a way to dominate local search and convert intent into booked jobs.

Our Approach

1. Google My Business Ads

• Targeted high-intent local keywords via GMB Smart Campaigns.

• Highlighted fast response, eco-friendly solutions, and satisfaction guarantee.

• Refreshed GMB profile with photos, FAQs, and service updates.

2. Performance Max Campaigns

• Deployed asset groups for homeowners and property managers.

• Mixed video + display ads showcasing sparkling windows and real client testimonials.

• Automated bidding focused on visibility within target zip codes.

3. Review Automation

• Implemented SMS + email follow-up requesting reviews.

• Personalized outreach doubled review completion rates.

• Monitored/responded to reviews to build lasting trust.

Results (90 days)

• +39% inbound leads across GMB + PMax

• 3x more 5-star reviews boosting local SEO

• Map Pack rankings surged, driving higher call volume

• Higher close rates thanks to visible social proof

The Breakthrough

This wasn’t about spending more on ads — it was about pairing visibility with trust. By showing up in the right local searches and automating the capture of social proof, Window Cleaning Santa Cruz went from a hidden gem to a top-ranking, high-converting local service brand.