Success Story
Paid Ads + Shopify CRO for Tough Trucks
Success Story
Paid Ads + Shopify CRO for Tough Trucks
Tough Trucks for Kids is a fast-growing DTC brand building rugged, ride-on toy trucks for kids who play hard and parents who want durability. With a loyal community and a blue-collar, family-first identity, the brand already had momentum. But growth was stalling. Rising CAC was eating into margins, and their Shopify store was leaking conversions. Tough Trucks wasn’t struggling with demand — they were bleeding profits through inefficiency. That’s when they turned to us. By rebuilding their ad engine and overhauling their Shopify funnel, we helped them scale profitably, turning wasted clicks into revenue and momentum into market dominance.
From Rising CAC to Record-Breaking Growth
Client: Tough Trucks For Kids
Category: DTC eCommerce (Ride-On Toys)
Services Provided:
Meta & Google Ads Optimization
Shopify CRO & Checkout Flow Improvements
The Challenge
Tough Trucks had product–market fit — but growth was bleeding out. CAC kept climbing, conversions were leaking, and profitability was sliding. Despite strong creative demand, they couldn’t scale efficiently. Mobile traffic — the bulk of their audience — was bouncing at checkout.
Our Approach
1. Meta & Google Ads Optimization
Ran a full-funnel audit to uncover overlap, creative fatigue, and budget bleed.
Launched a 3-phase creative testing system built on UGC + reviews.
Rolled out a simplified campaign structure (Prospecting + 1% LAL, Retargeting 3% LAL) with strict CBO guardrails.
Layered in high-intent retargeting across Meta + Google (including Performance Max).
2. Shopify CRO Overhaul
Rebuilt PDP layouts with stronger CTAs, urgency triggers, and social proof using their existing content.
Optimized mobile UX: sticky ATC, 90-day warranty highlight, compressed JS for speed.
Simplified checkout and added pre-order FOMO flows for sold-out SKUs.
Installed heatmaps & session recordings to pinpoint and eliminate friction.
Results (in just 12 weeks)
32% drop in blended CAC
85% lift in site-wide conversion rate
+18% boost in AOV from checkout tweaks
Inventory sellouts — followed by a successful pre-order system launch
Not More Ads. A Better Engine.
We didn’t just “run more ads.” We rebuilt the entire growth engine — from audience → ad → landing page → checkout. By aligning paid media with Shopify CRO, Tough Trucks turned wasted spend into profitable scale — and momentum into market dominance.
From Rising CAC to Record-Breaking Growth
Client: Tough Trucks For Kids
Category: DTC eCommerce (Ride-On Toys)
Services Provided:
Meta & Google Ads Optimization
Shopify CRO & Checkout Flow Improvements
The Challenge
Tough Trucks had product–market fit — but growth was bleeding out. CAC kept climbing, conversions were leaking, and profitability was sliding. Despite strong creative demand, they couldn’t scale efficiently. Mobile traffic — the bulk of their audience — was bouncing at checkout.
Our Approach
1. Meta & Google Ads Optimization
Ran a full-funnel audit to uncover overlap, creative fatigue, and budget bleed.
Launched a 3-phase creative testing system built on UGC + reviews.
Rolled out a simplified campaign structure (Prospecting + 1% LAL, Retargeting 3% LAL) with strict CBO guardrails.
Layered in high-intent retargeting across Meta + Google (including Performance Max).
2. Shopify CRO Overhaul
Rebuilt PDP layouts with stronger CTAs, urgency triggers, and social proof using their existing content.
Optimized mobile UX: sticky ATC, 90-day warranty highlight, compressed JS for speed.
Simplified checkout and added pre-order FOMO flows for sold-out SKUs.
Installed heatmaps & session recordings to pinpoint and eliminate friction.
Results (in just 12 weeks)
32% drop in blended CAC
85% lift in site-wide conversion rate
+18% boost in AOV from checkout tweaks
Inventory sellouts — followed by a successful pre-order system launch
Not More Ads. A Better Engine.
We didn’t just “run more ads.” We rebuilt the entire growth engine — from audience → ad → landing page → checkout. By aligning paid media with Shopify CRO, Tough Trucks turned wasted spend into profitable scale — and momentum into market dominance.
Tough Trucks for Kids is a fast-growing DTC brand building rugged, ride-on toy trucks for kids who play hard and parents who want durability. With a loyal community and a blue-collar, family-first identity, the brand already had momentum. But growth was stalling. Rising CAC was eating into margins, and their Shopify store was leaking conversions. Tough Trucks wasn’t struggling with demand — they were bleeding profits through inefficiency. That’s when they turned to us. By rebuilding their ad engine and overhauling their Shopify funnel, we helped them scale profitably, turning wasted clicks into revenue and momentum into market dominance.
From Rising CAC to Record-Breaking Growth
Client: Tough Trucks For Kids
Category: DTC eCommerce (Ride-On Toys)
Services Provided:
Meta & Google Ads Optimization
Shopify CRO & Checkout Flow Improvements
The Challenge
Tough Trucks had product–market fit — but growth was bleeding out. CAC kept climbing, conversions were leaking, and profitability was sliding. Despite strong creative demand, they couldn’t scale efficiently. Mobile traffic — the bulk of their audience — was bouncing at checkout.
Our Approach
1. Meta & Google Ads Optimization
Ran a full-funnel audit to uncover overlap, creative fatigue, and budget bleed.
Launched a 3-phase creative testing system built on UGC + reviews.
Rolled out a simplified campaign structure (Prospecting + 1% LAL, Retargeting 3% LAL) with strict CBO guardrails.
Layered in high-intent retargeting across Meta + Google (including Performance Max).
2. Shopify CRO Overhaul
Rebuilt PDP layouts with stronger CTAs, urgency triggers, and social proof using their existing content.
Optimized mobile UX: sticky ATC, 90-day warranty highlight, compressed JS for speed.
Simplified checkout and added pre-order FOMO flows for sold-out SKUs.
Installed heatmaps & session recordings to pinpoint and eliminate friction.
Results (in just 12 weeks)
32% drop in blended CAC
85% lift in site-wide conversion rate
+18% boost in AOV from checkout tweaks
Inventory sellouts — followed by a successful pre-order system launch
Not More Ads. A Better Engine.
We didn’t just “run more ads.” We rebuilt the entire growth engine — from audience → ad → landing page → checkout. By aligning paid media with Shopify CRO, Tough Trucks turned wasted spend into profitable scale — and momentum into market dominance.
More Wins. More Proof.
Explore the stories behind our biggest client breakthroughs — real strategies, real numbers, real growth.
More Wins. More Proof.
Explore the stories behind our biggest client breakthroughs — real strategies, real numbers, real growth.
More Wins. More Proof.
Explore the stories behind our biggest client breakthroughs — real strategies, real numbers, real growth.